What Makes a Good Financial Model (That Investors Will Trust)
If you’re a founder preparing to raise funds, you’ve probably heard investors ask: “Can you share your financial model?” But […]
Not Every Investor Is Right for You: How to Choose Wisely
When founders start fundraising, the first instinct is usually: “Let’s pitch every VC out there.” But here’s the truth: not
Unit Economics: The Metric Every Investor Cares About
When you walk into an investor meeting, they’ll politely skim through your vision, market size, and pitch deck. But the
Why H&M Beat Zara in India
Walk into a mall in India, and you’ll often see H&M buzzing with shoppers while Zara feels quieter. Both are
The ₹200 vs ₹1,500 Problem: Why Premium Brands Fail in India
Every few months, a new D2C brand pops up in India with the same playbook: take a commoditised product, slap
The ROI of Sampling: Does Giving Free Packs Actually Work?
If you’ve ever walked out of a supermarket with a small sachet of shampoo, or gotten a free trial pack
Why Your Amazon PDP Can Make or Break Your Sales
You’ve spent months building your product, setting up ads, and maybe even getting some PR buzz. But sales aren’t where
3 Things I Wish I Knew Before Starting at INSEAD
Starting at INSEAD is exciting, intense, and a little overwhelming. The pace is fast, the diversity is unlike anything you’ve
INSEAD vs LBS: Which MBA Is Right for You?
If you’re considering a top global MBA, two names almost always come up: INSEAD and London Business School (LBS). Both
Got to Fonty or Singy? Choosing Your INSEAD Campus
Every INSEAD admit eventually asks the same big question: Should I go to Fontainebleau (Fonty) or Singapore (Singy)? The short