Should an Idli Cost ₹99, ₹129, or ₹149?
The humble idli is one of India’s most loved comfort foods. Soft, fluffy, nourishing — it’s as basic as it […]
Why Coffee Shops in Tier-2 Beat Metro Cities
India’s coffee culture has exploded over the past decade. Global chains like Starbucks, and homegrown ones like Blue Tokai and
Why F&B Brands in India Should Just Stop Doing Salads
Let’s be honest: most F&B brands in India have no business putting salads on their menu. They don’t get it.
Why Starbucks is Losing the Game in India
When Starbucks entered India in 2012 through its joint venture with Tata Consumer Products, it arrived with all the glamour