D2C Consulting

Walk into a mall in India, and you’ll often see H&M buzzing with shoppers while Zara feels quieter. Both are […]

Every few months, a new D2C brand pops up in India with the same playbook: take a commoditised product, slap

If you’ve ever walked out of a supermarket with a small sachet of shampoo, or gotten a free trial pack

You’ve spent months building your product, setting up ads, and maybe even getting some PR buzz. But sales aren’t where